What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics
- Downloads：2524
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-08-06 08:16:04
- Update Date：2025-09-24
- Status：finish
- Author：Melina Palmer
- ISBN：1642505625
- Environment：PC/Android/iPhone/iPad/Kindle
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Reviews
Jonathan Li
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Tried really really hard to read this book （5times） but cannot bear it anymore。 Two points of summary:1。 CLICK-BAIT: throughout the book， for almost every point the author makes， she refers the reader to her podcast references and illustrations。2。 NOT a completed book: refer to point 1。
John Jervy Ramos
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"。。。by not accepting that what they have always done was the right or best way， the world changed， and they did not let it stop them from creating something awesome。"My favorite topics discussed in this book:- Choice Architecture- Scarcity- Wisdom of the crowd- Surprise and Delight- The Decoy Item- StorytellingBe thoughtful :） Thank you！ "。。。by not accepting that what they have always done was the right or best way， the world changed， and they did not let it stop them from creating something awesome。"My favorite topics discussed in this book:- Choice Architecture- Scarcity- Wisdom of the crowd- Surprise and Delight- The Decoy Item- StorytellingBe thoughtful :） Thank you！ 。。。more
Sarah Mason
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A must read for any business professional wanting to understand the psychology behind consumer’s decision-making。 Melina Palmer has that natural teacher’s skill of making complex ideas easy to understand and apply。 She writes conversationally with concise language and illustrative analogies。 Sometimes highly-educated experts write using technical language to the point the writing feels like a dissertation meant solely for an audience of other experts。 The esoteric style makes those books feel mo A must read for any business professional wanting to understand the psychology behind consumer’s decision-making。 Melina Palmer has that natural teacher’s skill of making complex ideas easy to understand and apply。 She writes conversationally with concise language and illustrative analogies。 Sometimes highly-educated experts write using technical language to the point the writing feels like a dissertation meant solely for an audience of other experts。 The esoteric style makes those books feel more like a showcase of intelligence where the authors write in an exclusive language to keep others out。 In contrast， Palmer makes her writing accessible。 Rather than publishing a dry， lofty display of her expertise on behavioral economics， Palmer cuts through complex language to make it accessible for business professionals who want to deploy thoughtful strategies to reach customers。At my organization， I am responsible for the marketing and communications of a division launching a commercial B2B product。 While I love learning and diving deep into concepts， I need ways to translate that knowledge into my business practices。 Melina’s book has already helped me identify areas I can improve upon to create more effective ways to support consumers’ buying journey。This book explores how consumers make decisions， not how consumers think they make decisions。 We often think we are ruled by logic as we make purchases。 But how we think we will behave is not always how we actually behave。 I’m excited to implement actual strategies in my organization to pave the route from prospect to customer。 It is organized logically。 First， you get an education on the core concepts。 At the end of each concept chapter are application exercises and a cross map to Palmer’s podcasts if you want to dig deeper。 （Her podcast， the Brainy Business， is excellent BTW。 It’s what first introduced me to Palmer。）In the next section， Palmer shares how concepts can be combined like a recipe to benefit one’s marketing strategy。 Following that is a short section with how to avoid getting stuck， a section that felt personally written for me。 I appreciated that she considered the challenges professionals face in implementing change and provided guidance to overcoming them。 I usually donate or pass along books when I’m done。 However， this is a book I will be holding on to and revisiting as a resource。 。。。more
Ravi Warrier
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I might be a biased about this book having read many others on similar subjects。 For a person who doesnt have a clue of behavioral economics and cognitive psychology， this may be a decent starting point， but to me， it just felt like reading a children's bedtime book because of the way the author's words across。All throughout the book， I kept thinking/asking， ”why is this woman treating me as if I was 7 years old？”3 stars for content， but -1 for the ”dummies” vibe the book gave off。 I might be a biased about this book having read many others on similar subjects。 For a person who doesnt have a clue of behavioral economics and cognitive psychology， this may be a decent starting point， but to me， it just felt like reading a children's bedtime book because of the way the author's words across。All throughout the book， I kept thinking/asking， ”why is this woman treating me as if I was 7 years old？”3 stars for content， but -1 for the ”dummies” vibe the book gave off。 。。。more
Elizabeth
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This book does not disappoint！I was intrigued when I heard ‘What Your Customer Wants And Can’t Tell You’ （aka Unlocked: Getting Inside the Customers Head in Canada） was published as I’ve been enjoying The Brainy Business Podcast and absorbing all the content on the show。 This book explored how customers make decisions。。。really how they make decisions， not just how we think they make decisions。 The author teaches us how we can use science to make our companies better。 I loved how the book include This book does not disappoint！I was intrigued when I heard ‘What Your Customer Wants And Can’t Tell You’ （aka Unlocked: Getting Inside the Customers Head in Canada） was published as I’ve been enjoying The Brainy Business Podcast and absorbing all the content on the show。 This book explored how customers make decisions。。。really how they make decisions， not just how we think they make decisions。 The author teaches us how we can use science to make our companies better。 I loved how the book included practical applications and presented so many helpful insights。 I read the book cover to cover， but you could jump to any of the concepts and apply them to relevant situations you encounter。 This was a very enjoyable read and there were so many aha moments that this is going to be such a useful resource for years to come。 。。。more
Jenny
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